‘a ten percent cut in attrition can improve the lifetime value of a donor by up to 250%’ Prof. Adrian Sargeant (Indiana University)
The Supporter Development Team are leaders in donor retention for charities and non-profit organisations offering unique strategies for retaining your existing donor base.
We have developed algorithms and technologies specifically targeted at reducing donor attrition, along with interfaces to many of the leading non-profit IT solutions.
We work with leading non-profit marketing companies to provide state-of-the-art donor retention strategies including: at-risk lists, dynamic retention content generation, CRM interfaces, donor net future value prediction, attrition timetabling and upgrade targeting.
Our defensive retention sciences allow organisations to hold on to valuable donors. We can ascertain which of your donors are at risk of leaving and automatically design a retention strategy around each individual donor; offering just enough, but not too much, to keep them.
The Supporter Development Team can provide you with at-risk target lists of donors about to attrite. We can integrate real time metrics such as ‘propensity to attrite’ and ‘predicted future lifetime value’ into your CRM environment and we can give you the tools to produce one-to-one marketing for each.